We have developed a strong red and black Simmental program over the last couple of years. We were fortunate to acquire an outstanding red Simmental bull to lead our line up, the great Red Label herd sire. His females are exceptional and the cowboys love his sons. Red Label is the top selling red Simmental bull at Genex over the last four years. This outstanding sire has dominated in the US and Canada, as well as many other countries worldwide. We consider this widespread acceptance a true compliment to Red Label's legacy. The Simmental cattle complement the Angus program and crossbreed successfully to create our Yieldmasters.